According to industry expert Jeff Rivera, building an audience doesn’t have to cost the earth. Rivera advises creators to focus on developing a minimum viable product, such as a short video or live stream, to test their idea and gather feedback.
Rivera suggests using free tools like Instagram Live, TikTok, Adobe Enhance, and Unreal Engine to create content. He also emphasises the importance of utilising available resources, such as natural light, smartphones, and free sound tools.
The key to success, Rivera says, is to start producing and testing content, rather than waiting for funding or pitching to others. By building an audience and creating engaging content, creators can increase their chances of success in the industry.
Rivera’s approach is centred around the idea that success comes from taking action and being resourceful, rather than relying on others for validation or financial support. By following his advice, creators can take control of their own projects and build a loyal audience.
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