This year’s Valentine’s Day in Abuja witnessed a mix of love, celebration, and complaints. Many residents were seen holding hands and walking the streets, some dressed in white and red or with a touch of red. Surprise gifting and outings were visible, but the high cost of living dampened the mood for many. While shops and malls were filled with shoppers, some decided to celebrate at home, enjoying quiet time with their families and friends. The Valentine’s period remains a time for reflection, gifting, and bonding, and Abuja lovers found creative ways to express affection despite rising prices.
At Jabi Lake Mall, couples strolled hand in hand, some stopping by gift shops to pick up last-minute presents. However, many buyers were cautious with their spending. Aisha Nuhu, who spoke with a Nigeria Magazine correspondent, said, “Last year, I bought a full Valentine’s package with chocolates, perfume, and flowers. This year, I had to settle for just a simple card and a box of chocolates because everything is more expensive. For my husband and me, the cost of living is affecting all facets of life.”
Restaurants in Wuse and Gwarimpa, known for hosting romantic dinners, saw fewer customers compared to previous years, even as their prices increased due to inflation. “Our Valentine’s package includes a three-course meal and drinks. Last year, we offered it for ₦35,000, but now it goes for ₦70,000. Many people cannot afford it, and it is affecting our business,” said Ade, a restaurant manager in Wuse 2.
For street vendors in areas like Berger and Garki, sales were slower than expected. “I used to sell over 50 hampers on Valentine’s Day, but this year, I’ve barely sold 20. People come, ask for prices, and walk away,” lamented Aisha, a gift seller near Banex Plaza.
Despite the economic challenges, many Abuja residents still found ways to celebrate. Some opted for home-cooked meals, while others turned to affordable outings like picnics at Millennium Park. “We couldn’t afford a fancy dinner, so we packed homemade food and had a simple picnic. It was romantic and cost almost nothing,” said Chinedu, a university student in Garki.
While inflation and economic hardship overshadowed the celebrations, love remained at the heart of Valentine’s in Abuja, proving that romance can thrive even in difficult times.
Ubong Usoro
