By Kay Noel
Lagos, Nigeria – adidas, the renowned global sportswear brand, has unveiled its flagship store in Lagos, Nigeria, in partnership with BrandCo. Strategically located at 624, Akin Adesola Street, Victoria Island, Lagos, this marks the fourth adidas store to open in Nigeria.
Celebrating Local Talent and Culture
The store, launched in April 2023, features exclusive collaborations with Nigerian creatives, including Tosin Oshinowo, Osa Seven, Chinelo Ezewudo, and Ayoola Gbolahan. This unique blend of global brand and local talent showcases the city’s vibrant street culture, dynamic art scene, and enthusiastic football supporters.
Immersive Retail Experience
The flagship store offers an immersive retail experience, with a seamless merge of art and merchandise. The ground floor features apparel and footwear for women and children, while the top floor is dedicated to men’s department. Shoppers can explore premium adidas collections, including Stella McCartney, Parley, Marimekko, and Thebe Magugu, as well as sports footwear and apparel for various sports.
Commitment to Inclusion and Community Growth
The Lagos adidas store embodies the brand’s commitment to inclusion, celebrating local art, and community growth. By recognizing Nigeria as an important market, adidas demonstrates its dedication to delivering the finest standards to its customers.
A New Era for Sportswear in Nigeria
The launch of the adidas flagship store in Lagos marks a new era for sportswear in Nigeria, highlighting the country’s growing importance in the global fashion industry. As a hub for artistic expression and creativity, Lagos, the adidas flagship store is poised to become a benchmark for sportswear retail in the region.
