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Tuesday, September 26, 2023

FIFA features Davido in its official 2022 World Cup soundtrack

The announcement of his feature in the soundtrack titled “Hayya Hayya (Better together)“ was made by the artiste on his official Twitter page on Friday, in time for the final draw for the tournament.
“I’m honoured to be featured on the Official @FIFAWorldCup  2022 Soundtrack ! See y’all later 2NITE ! This one is for Africa ! TULE!!!! 🤞🏾❤️ WE RISE !,” the 30BG supremo tweeted.

According to FIFA, the choice to feature Davido alongside U.S. singer Trinidad Cardona and Qatari singer Aisha in the first single to kick off the multi-song FIFA WORLDCUP QATAR 2022 is to “connect with audiences worldwide through the shared passions of football and music.”
“It is the first time that the tournament’s soundtrack will feature a multi-song collection, with international artists showcasing diverse musical genres that span the world, setting the tone for a truly global celebration,” FIFA wrote. 

FIFA, on its official website, went further to add that “The entertainment strategy was conceived to create innovative and meaningful connections between football fans, music enthusiasts, players, artists, and the game and songs they all love.”

“The combination of breakthrough US star Trinidad Cardona, Afrobeats icon Davido and Qatari sensation Aisha captures the spirit of the FIFA World Cup™ and the FIFA Sound strategy by bringing together inspiration from across the globe.”
Speaking on the soundtrack, FIFA Chief Commercial Officer Kay Madati said that “By bringing together voices from the Americas, Africa and the Middle East, this song symbolises how music – and football – can unite the world,” 
“As part of FIFA’s revamped music strategy, the multi-song soundtrack will bring passionate fans closer to the spirit of the FIFA World Cup like never before,” he added.
Hayya Hayya (Better Together) that draws from R&B and reggae influences to depict the excitement of a football festival. It is the first in a selection of soundtrack singles that will hit the airwaves in the months leading to the start of the FIFA World Cup on 21 November 2022.

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