Stephanie Okereke is Kanekalon hair ambassador in Nigeria
Kaneka Corporation of Japan, maker of renowned hair fibre, Kanekalon, has signed an endorsement deal
with Nollywood actress, Stephanie Okereke, as its brand ambassador in Nigeria.
The endorsement will see the Stephanie promoting the company’s product and participating in the marketing
campaigns which include Kanekalon’s Brand Building campaign,
Kanekalon ‘Salon Storm’ Activation, Kanekalon ‘Night of a Thousand Braids’ event and other brand
promotional activities. Stephanie will be the major face of Kanekalon in Nigeria, visiting some selected
salons (VIP Beauty Centre, Cynosures Salon, dsalon Downtown and Salon d’eve) in Lagos during the
Kanekalon ‘Salon Storm’ project, towards educating consumers and hairstylists on the benefits of the brand.
Stephanie recently concluded Kanekalon’s brand building television commercial that is engaging and
effective, the 100% Kanekalon way with her hairstyles showing sophistication, class and glam on television
screens. She will also be the star celebrity at the Kanekalon annual party designed to thank its customers for
their patronage, coming up in November this year.
Hideaki Nakamura, Manager Marketing Kanekalon Division for Kaneka Corporation, noted that the
agreement between Kaneka and Stephanie was an indication of the Company’s commitment to expand
business interests in Nigeria. Stephanie promised to deliver on the confidence reposed in her, not just as a
star actress but one that would preserve the African heritage.
“The African woman is legendary for her beauty and her strength, her style and grace; she is an epitome
of beauty, and unmatched quality and a style icon. All this I hope to promote as Kanekalon ambassador.”-
The endorsement is coming on the heels of the successes recorded by Kaneka in Nigeria in 2010 which
include the ‘Braids Parade’, an initiative celebrating Nigeria’s 50th Independence Anniversary through a hair
competition; the ‘Night of 1000 Braids’, A Kanekalon braids event designed to thank its customers for their
patronage during the year.