Nigeria- Diamond bank launches mobile banking truck in Lagos


Diamond Bank Plc, one of the leading commercial banks in Nigeria has taken convenience banking to the next level with the launch of its mobile banking truck in Lagos on Monday. 

 new service tagged Diamond–in–Motion was launched at the corporate headquarters of the bank in Lagos by the Group Managing Director/CEO, Dr. Alex Otti in a bid to bring banking services to the door step of its existing and potential customers. 
Under the service, customers can open new accounts, pay bills, save money, use ATM as well as make cash/cheque deposits and withdrawals. Dr. Otti describes the mobile truck as “a full-fledged bank in motion.” 
Mr. Olumide Akindele, Head Proposition and Liabilities of Diamond Bank, said Diamond–in–Motion is part of the bank's strategy to take banking to the customers, adding that it will afford them the convenience and opportunity to do transactions with ease. 
He said the bank planned to acquire about 250 additional units of the truck for nationwide rollout as part of strategy to serve the unbanked population 
Also speaking on the new service, Mr. Steve Obiago, Head Information Technology Operations described it as a moving branch fortified with the latest technology. 
Obiago who said the initiative was part of the bank's strategy to drive the Central Bank of Nigeria's (CBN) cashless policy, added that it could be moved anywhere and customers would be able to utilise it in any location. 
He said the service was done in collaboration with service providers and it could be moved to streets, remote villages and it is fully secured for both those working in it as well as the money in transit. 
Diamond Bank is a commercial bank, offering a full range of banking products and services in retail, corporate and investment banking. The business is based on strong, enduring relationships and is driven by innovation and leading edge technology. 
The marketing/business development function of the bank is organised in a way that enables it service its clients in the various market segments optimally. 
Also, the bank has changed its signage design to conform to its newly refreshed identity. The new signage prototype was also unveiled yesterday, 
The bank had recently launched a new logo with multiple colours of red, green, blue and orange encrypted on the diamond logo different from the ash coloured logo used before, to make it more visible and brighter. 
Dr. Alex Otti, Group Managing Director and Chief Executive Officer had noted then, “What we have done with our corporate identity is to refresh elements of our brand look and feel to identify with our growing customer base and usher in a period of renewed focus and commitment to our business.” 
He said, “Our colours reflect the bright optimistic colours of the Diamond spectrum using green as a base colour with complimentary colours of red, orange and blue. For us, the green symbolizes growth, red stands for vibrancy, orange illustrates 'passion' of our people and the blue symbolizes our commitment to innovation in our products and services

Author: nmmin

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