iPhone 6, Apple Pay: News from Apple’s event

Apple announced two new versions of the iPhone today, the 6 and the 6 Plus, both with bigger screens than their predecessors. It also introduced a payments system that integrates with its smart phones.

With a nod to the late Steven P. Jobs, Apple’s chief, Timothy D. Cook, also teased the crowd that one more thing would be coming.

Apple has an amazing and rich design story,” Mr. Cook said at Tuesday’s presentation. It’s known for its simplicity, its austerity, an ethic that is passed on to all of its employees.

Teachers in the company’s internal training program sometimes point to a collection of Picasso lithographs that artfully illustrate the drive to boil down an idea to its most essential components.

Taking a Cue from Picasso

Apple has religiously embodied the notion that function and beauty come from elegant simplicity, and teachers in its internal training program sometimes point to a collection of Picasso lithographs that artfully illustrate the drive to boil down an idea to its most essential components.

Author: nmmin

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